Cupcakes are that emotional retreat from the issues of everyday life. They are simple, but underneath their beautiful exterior (as with people too), there is usually much more to the story. Complicake is a boutique concept shop that celebrates that story, and life's little quirks.
Complicated + Cupcake = Complicake
Company: Crush Republic
Creative Director: Chris Ritter
Role: Senior Designer
Outputs: Brand Identity, Website, Pitch Deck